Media Management in the Age of Giants: Business Dynamics of Journalism

Product Description The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. iMedia Management in the Age of Giants: Business Dynamics of Journalism/i is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of th
cra11165
cra11165
cra11165
cra11165
cra11165
cra11165
cra11165
cra11165
cra11165
cra11165
My page chakrit is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

CERTAIN CONTENT THAT APPEARS My page COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.